Book Breakthrough: Interviews and Workshops

Recently, I exchanged emails with Debra Eckerling of Write On Online for a Q&A about Beatrice and writing, where she invited me to talk about some of the most common mistakes writers make. Taking a cue from Merlin Mann, I mentioned the importance of actually writing rather than simply calling yourself a writer, but then I also touched upon the need to understand the business side of writing, including the marketing, and in particular the potential advantages of using social media: “You need readers,” I said, “and as wonderful as it would be for people to just discover you over and over again by happy accident, it doesn’t work that way very often. You need to be out there where your potential readers are, get to know them, and let them get to know you.”

I’m going to be talking along similar lines next week at the Book Breakthrough Workshop, which is being held on July 29-31 here in New York City. My friends Janet Goldstein and Liz Marshall, who both have extensive experience helping authors (especially nonfiction writers) refine their message and build up their audiences, have put together a great lineup of guest speakers, and I’m delighted to be able to give a short presentation during the portion of the workshop that focuses on connecting with potential readers. The specific focus of my talk is going to be book trailers, and the ways we should be thinking about what makes them succeed, rather than just hoping for a gazillion views. The other speakers should be pretty amazing, too, so if you’re in the New York area, and you’re serious about wanting a career as a nonfiction writer, this should be a worthwhile experience.

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23 July 2010 | events, interviews |