Read This: Online Marketing 101
Last week, Ryan Chapman, the digital marketing specialist for Farrar, Straus, & Giroux, posted a syllabus of books for online marketers that was, as the kids say, full of win, including some unexpected choices like William Gibson’s Pattern Recognition and G.K. Chesterton’s The Man Who Was Thursday. Here’s a few more books I would add to his list:
The Backchannel, Cliff Atkinson: Although this book’s focus seems pretty narrow—a discussion of the ways speeches and conference panels have been affected by the ability of audience members to engage in running commentary with each other and to the outside world—that’s also a powerful reminder to marketers that we don’t have anything remotely like complete control over the stories that are being told about our products… but we can work with the system instead of throwing our hands up in despair. See also Sarah Milstein and Tim O’Reilly’s The Twitter Book, one of the best guides I’ve seen so far to finding “your microblogging voice.”
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22 February 2010 | read this |
Read This: No Sleep Till Wonderland
It was nearly a year ago that I met Paul Tremblay as he came to the Center for Fiction to read from his debut novel, The Little Sleep. Well, he’s back, and so is narcoleptic private eye Mark Genevich, with No Sleep Till Wonderland. I’ll confess, I’m still working my way through this one, but only because this full-time work thing means I can’t devote myself to reading novels in single sittings the way I could last year—it’s not like I want to not be reading this novel, dammit.
Now, if you’re in New York City, you have another chance to meet Paul tonight; he’ll be reading at The Mysterious Bookshop (58 Warren Street) at 6:30 p.m. I’m going to try to get this project finished well ahead of deadline in order to make it, but even if I don’t, if you’re a hardboiled mystery fan with a bent sense of humor, and you haven’t discovered Tremblay yet, you really ought to check him out. And if you did discover him last year, you know exactly what I mean.
9 February 2010 | read this |
Our Endless and Proper Work is my new book with Belt Publishing about starting (and sticking to) a productive writing practice. 
