{"id":597,"date":"2010-05-11T13:40:02","date_gmt":"2010-05-11T17:40:02","guid":{"rendered":"http:\/\/beatrice.com\/wordpress\/2010\/05\/11\/helen-ellis-guest-author\/"},"modified":"2017-01-12T02:28:20","modified_gmt":"2017-01-12T06:28:20","slug":"helen-ellis-guest-author","status":"publish","type":"post","link":"http:\/\/beatrice.com\/wordpress\/2010\/05\/11\/helen-ellis-guest-author\/","title":{"rendered":"Helen Ellis on Book Promotion, Ten Years Later"},"content":{"rendered":"<p><img decoding=\"async\" id=\"image598\" src=\"http:\/\/beatrice.com\/wordpress\/wp-content\/uploads\/2010\/05\/helen-ellis-2010.jpg\" alt=\"helen-ellis-2010.jpg\" \/><\/p>\n<p>I first met <a href=\"http:\/\/www.helenelliswrites.com\/about-helen-ellis\/\">Helen Ellis<\/a> back in 2001, when I interviewed her for <i>Beatrice<\/i> after the release of her debut novel, which I loved. We&#8217;ve kept in touch over the years, and I&#8217;ve always wanted to see something new from her&#8212;finally, there&#8217;s <a href=\"http:\/\/www.powells.com\/partner\/29017\/biblio\/1402238614\"><i>THE TURNING: What Curiosity Kills<\/i><\/a>, the first in a new series of YA fantasy novels she&#8217;s writing for Sourcebooks. Although there&#8217;s a lot that&#8217;s different about the two books, to someone who&#8217;s familiar with Helen&#8217;s voice, it&#8217;s great to have her Southern Gothic sensibility back and in full bloom. When I invited Helen to write a new guest essay, she immediately hit upon the idea of looking at what had changed in the literary world since our last &#8220;official&#8221; encounter; she also came up with the idea of writing it as a letter&#8212;which, although it&#8217;s addressed to me, I think you&#8217;ll find friendly and inviting as well!<\/p>\n<blockquote>\n<p>Ten years ago, I was straight out of graduate school and sold my first novel for six figures. To promote <i>Eating the Cheshire Cat<\/i>, I was told that bookstores sold books. And by gum, The Alabama Booksmith, Lemuria, and Eddie Suttles of a Georgia Barnes &#038; Noble hand-sold the heck out of it. I was sent on a twenty-stop book tour, put up in legendary hotels like The Peabody in Memphis, spent my days being interviewed by local TV, radio, and newspapers, and met with one blogger: <a href=\"http:\/\/beatrice.com\/wordpress\/interview-helen-ellis\/\">you<\/a>.<\/p>\n<p>In the end, did I earn out my advance? No, but before the first copy of the book was sold, Scribner&#8217;s attitude was that I would. And getting me &#8220;out there&#8221; was the way to do it. So I went and reveled in every minute.<\/p>\n<p>And then I fell, slowly and despite my best efforts, off the face of the literary earth. I wrote a second book and my agent couldn&#8217;t get a publisher. I poured my soul into a third book for a new agent who, after taking it on, decided she didn&#8217;t really like it, after all. Without an agent, I started a fourth book, because I am a writer, and that&#8217;s what writers do. Hallelujah, I got an offer from Sourcebooks, and then got a trusted friend to agent the deal. Now I&#8217;m ready to promote <i>THE TURNING: What Curiosity Kills<\/i>, but I am hardly going anywhere. Physically, that is. It&#8217;s 2010 and 99% of my promotion is happening online.<\/p>\n<\/blockquote>\n<p><!--more--><\/p>\n<blockquote>\n<p>A few months ago, lunch with my editor went something like this: &#8220;There&#8217;s a recession, folks don&#8217;t buy fiction like they used to, nobody goes to readings anymore. Today book selling is all about selling yourself. So get a website, get a Facebook page, get a channel on YouTube. Make a movie trailer for your novel. Go viral! Blog! Tweet!&#8221; <\/p>\n<p>This might not be intimidating to some authors, but I&#8217;d never done any of the above. I&#8217;m a bit of a Luddite. I refuse to own a cell phone. Yes, I&#8217;ll wait for that tidbit to sink in.<\/p>\n<p>So what to do? In fact, Ron, I listened to you. In an interview about book blogging, you advised writers to blog about something they&#8217;re passionate about. And that something should not be their book. Readers want to get to know the writer. Make someone curious about you, and they&#8217;ll be curious about what you&#8217;ve written. And thus was born <a href=\"http:\/\/www.hellenelliswrites.com\">www.helenelliswrites.com<\/a>, aka: Diary of a Luddite.<\/p>\n<p>Now, I&#8217;m not going to lie and write that filming myself demo <a href=\"http:\/\/www.helenelliswrites.com\/diary-of-a-luddite-1-how-to-use-a-rotary-phone\/\">how to use a rotary phone<\/a> is as good for my ego as having a dinner party thrown for me by Mary Gay Shipley of That Bookstore in Blytheville. But it is fun. And there have been benefits. <\/p>\n<p>My episode on <a href=\"http:\/\/www.helenelliswrites.com\/diary-of-a-luddite-what-a-magazine-looks-like\/\">what a magazine looks like<\/a> drew the attention of a <i>One Story<\/i> blogger and I watched my Amazon ranking magically rise. As soon I announced <a href=\"http:\/\/www.helenelliswrites.com\/my-cyberspace-book-tour-starts-right-now\/\">my cyberspace book tour<\/a>, my favorite graduate school professor, Dani Shapiro, pulled a &#8220;Gee-Your-Hair-Smells-Terrific&#8221; routine and told her friends to tell their friends. When I asked readers to email photos of the book&#8212;like a traveling gnome in exotic places\u00e2\u20ac\u201dI instantly received a shot of novelist <a href=\"http:\/\/www.helenelliswrites.com\/cyberspace-book-tour-joshilyn-jacksons-cat-franz-schubert-poses-with-the-turning-what-curiosity-kills\/\">Joshilyn Jackson&#8217;s one-eyed cat<\/a> posed with a copy. Then, one night, I was following Ayelet Waldman&#8217;s tweets from her miserable plane ride. On a whim I became the 1000th follower of a follower of hers. He asked his followers to say hello to me. A few seconds later, an author who I&#8217;ve admired for years and never met, tweeted: &#8220;Hello, <a href=\"http:\/\/twitter.com\/theturningbooks\">@theturningbooks<\/a>.&#8221;<\/p>\n<p>That&#8217;s four laps of sheer glee I&#8217;ve taken around my apartment in a week. <i>What Curiosity Kills<\/i> has only been out for ten days, so I can&#8217;t rightly compare sales results of these new school ways to my old. But I can say this: I&#8217;m discovering a great big worldwide web of book-loving bloggers that make me jump for joy. I may not be on the road, but I am getting my exercise.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I first met Helen Ellis back in 2001, when I interviewed her for Beatrice after the release of her debut novel, which I loved. We&#8217;ve kept in touch over the years, and I&#8217;ve always wanted to see something new from her&#8212;finally, there&#8217;s THE TURNING: What Curiosity Kills, the first in a new series of YA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"http:\/\/beatrice.com\/wordpress\/wp-json\/wp\/v2\/posts\/597"}],"collection":[{"href":"http:\/\/beatrice.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/beatrice.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/beatrice.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/beatrice.com\/wordpress\/wp-json\/wp\/v2\/comments?post=597"}],"version-history":[{"count":2,"href":"http:\/\/beatrice.com\/wordpress\/wp-json\/wp\/v2\/posts\/597\/revisions"}],"predecessor-version":[{"id":4125,"href":"http:\/\/beatrice.com\/wordpress\/wp-json\/wp\/v2\/posts\/597\/revisions\/4125"}],"wp:attachment":[{"href":"http:\/\/beatrice.com\/wordpress\/wp-json\/wp\/v2\/media?parent=597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/beatrice.com\/wordpress\/wp-json\/wp\/v2\/categories?post=597"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/beatrice.com\/wordpress\/wp-json\/wp\/v2\/tags?post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}